Does this sound familiar? You have completed months of hard core customer development work and you are finally ready to get your product out there in the world. You want beta testers to help you understand how your system is performing and if your interpretation of customer conversations is correct. You want those same testers to become proponents for your solution. You would love to see reviews, articles and the same level of excitement you have for your solution.
So you open your doors and slap that big red BETA label on the front of your site. You do some SEO work. You send out a few tweets with a #beta hash tag and you write a blog post or two. You are so excited. You shipped your first version. You go to bed and expect to wake up to big things like news of your startup splashed on the front page of Techcrunch and Mashable with hundreds of new signups giving you valuable feedback.
Unfortunately, when the alarm goes off the next morning you take a look at your site and see that nothing has really happened.
As entrepreneurs we have all been here and seen this time and time again and you’d think we would learn our lesson. But since most of us only launch a product once or twice, we don’t have a deep pool of past experience to rely on.
Therefore the Zoomstra crew wanted to share our most recent experience with you and create a baseline you can use to get your own startup some attention. When we launched beta2 of zoomstra.com we documented our process and created a step-by-step guide that can help you get those every so important initial beta testers.
Following this process worked for us and hopefully can work for you. We aggregated great advice from smart people all over the startup community. We then used that information and put together a step-by-step program which we turned into a Zoomstra workbook. We then followed this plan ourselves to launch beta2 and we gained a level of awareness for Zoomstra that we had not achieved previously. Not only did we reach 100 beta signups in record time we have also opened to doors to more than a dozen sales cycles and some really interesting use cases for Zoomstra that we’ll be announcing shortly.
You can find the FREE workbook called PR Guide for Startups and Growth Hackers – Getting your first 100 users in 24hrs on our website. Share this knowledge with your friends, startup groups and anyone else you think can benefit from the knowledge. We’d also like your feedback so the we can continually improve this guide.
Best of luck and may the odds always be in your favor!
….The Zoomstra Crew